Anuhea Flowers was established in early 1994 when Bill and Judy Mertens leased 12.5 acres in beautiful upcountry Maui, Hawaii from a family they’d met through working in the Pineapple business together. They had a large acreage and were anxious to diversify from just cattle grazing and give Bill a chance to grow the flowers in a new environment and to ensure a future agricultural environment for their land. Bill chose Kings, Pin 24’s, Safari Sunset, Pink Ice, and May Days as his initial crops, and it was quickly evident they would flourish. In the ensuing years, he diversified into about 25 other varieties of protea and became a major supplier of protea from Hawaii. The first major harvest took place in 1996 with 195,000 stems harvested that year. By 1999, they were one of the larger producers of Hawaiian protea.
In those years, Anuhea Flowers supplied major wholesalers on Maui, harvesting thousands of flowers on Sunday, bringing them into the packing shed, grading, counting them into groups, and loading up trucks to deliver them to various locations in upcountry Maui on Sunday evening.
In addition to the wholesale business, Bill’s wife, Judy developed the retail portion of the business. She designed and developed a line of long stem gift boxes, arrangements, and wreaths to be shipped all over the United States that have gained a following with their popularity.
Bill and Judy retired in September 2018 and left their legacy to Emily and Tasha to carry on along with their loyal crew. They were trained and worked under Bill and Judy and are proud to carry on their work and the same Aloha Spirit with every flower that leaves the farm.